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161 Main Street
Gloucester Massachusetts 01930
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DIVA Donna’s Infinite Variety of Adornments

DIVA specializes in one-of-a-kind jewelry from the 1700s to present day, in all price ranges.  We seek out the finest in antique and estate jewelry, and attend shows all over the country to bring you the best from contemporary designers and artists.  Our pieces are timeless, trendy, contemporary, and classic.  We can design or select jewelry for special occasions or to match a particular outfit.

All of our pieces in the shop are hand-selected for their quality and craftsmanship, regardless of price.  Whether you’re looking for something for everyday or a special occasion, we can help you find something that suits you and your budget.

About Donna Soodalter-Toman, Owner

My love affair with jewelry began as a young girl, watching my mother get dressed to go out.  Noticing how her look changed with each adornment she put on, I saw that jewelry could create a kind of magic, and I fell under its spell.

Designing, studying, and collecting jewelry is my passion.  I began in the 1960’s by making and selling my own creations, which honed my sense of what people like.  Later, I started collecting vintage and antique pieces, and for the past 15 years, I’ve presented jewelry shows to a growing base of women and men.

I encourage customers, “Wear what makes you happy and what makes you feel special.”  Jewelry is a means of self-expression, which has the power to transform not only how you look, but how you feel!


Kirstin Martin
31 Oct 2016
I happened to see this new store called Diva the other day as I was walking down Main Street. Curious, I entered, to find myself in a dazzling shop full of the most tempting eye candy for women of all ages! I soon learned that Donna the owner came recently from Brookline and Boston where she won numerous awards and publicity for her spectacular curation/design/product selection. My husband asked yesterday'What do you want for Christmas?' I told him "Go to Diva and ask Donna to pick out something
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Tues-Thurs: 10:30am-5:00pm | Fri: 10:30am-5:30pm | Sat: 10:30am-6:00pm Closed Sundays and Mondays, except by appointment, now through 11/6.